Kylie Jenner Wears $50m Bra at Victoria’s Secret Show
American reality television star and businesswoman Kylie Jenner attracted attention at the Victoria’s Secret fashion show in Los Angeles on Sunday, wearing a diamond bra valued at $50 million.
The appearance marked Jenner’s first time walking the lingerie brand’s runway, as Victoria’s Secret brought back its famous Fantasy Bra after an eight-year break from the catwalk.
Luxury jewellery company Jacob & Co. designed the elaborate piece, which featured 91 white diamonds weighing between five and 18 carats each, alongside a central yellow diamond exceeding 75 carats.
According to CNN, 15 artisans devoted more than 1,000 hours to producing the diamond-covered bra, making it a major attraction at this year’s fashion presentation.
Victoria’s Secret introduced the Fantasy Bra in 1996, turning jewel-encrusted lingerie into a signature feature of its fashion campaigns and runway shows.
German model Claudia Schiffer was the first to wear the creation in a photo shoot, while Swedish model Elsa Hosk wore the last Fantasy Bra presented on the runway in 2018.
The earlier designs were reportedly worth approximately $1 million each, considerably less than Jenner’s outfit, which brought renewed attention to the brand’s extravagant fashion tradition.
Several celebrities attended Sunday’s event, including Timothée Chalamet, Kris Jenner, Nicole Kidman and Dylan Sprouse, as international models and musicians joined the presentation.
Bella Hadid opened the show in green floral wings, while Adriana Lima made her 21st appearance for Victoria’s Secret, extending her long association with the lingerie company.
Other models on the runway included Gigi Hadid, Alessandra Ambrosio, Candice Swanepoel, Joan Smalls, Paloma Elsesser and Alex Consani, alongside several other established fashion personalities.
The event also featured musical performances from Katseye, Megan Thee Stallion and Tate McRae, who used the occasion to debut her new single, “Housewife.”
Speaking backstage, Consani noted that the lighter wings made walking easier for the models, adding another detail to the preparations behind the elaborate production.
Beyond the runway spectacle, Victoria’s Secret continued its search for new faces through Angels Among Us, a YouTube reality series that selected Solange Omon through an open casting competition.
The programme was led by Adam Selman, who became the company’s chief creative officer in April 2025 as the lingerie brand continued efforts to reshape its image.
Victoria’s Secret has faced criticism over its traditional beauty standards and limited representation, leading the company to reconsider how women are portrayed in its fashion shows.
During its 2024 comeback show, the brand included plus-size and transgender models, although some critics argued that the changes appeared symbolic rather than a substantial shift in its approach.
Chief executive Hillary Super told Fortune in early 2026 that the company wanted to embrace diversity without making its efforts appear performative or driven by a checklist.
Jenner’s high-profile runway appearance and the return of the Fantasy Bra reflect the brand’s continued use of celebrity appeal and luxury fashion as it responds to changing audience expectations.
